Investing your money in the stock market has been one of the most brilliant ways to build wealth for many decades. And in today’s faced-paced and tech-driven world, where investing in tech has emerged as one of the best ways to build wealth, it’s no surprise that tech companies like Sony have become a popular choice for investors. 

Sony, a leading electronics company, which has been manufacturing cutting-edge products, has proven to be a reliable investment option for long-term investors. With the insane growth in the tech space and skyrocketing demand for high-tech electronics, now is an awesome time to add Sony stock to your investment portfolio. 

In today’s guide, we will highlight everything you need to know about Sony, how it has performed, the best brokers to buy Sony shares, as well as whether or not it is a good time to invest in Sony stock. 

Read on as we delve into all the details. 

Key takeaways 

A brief overview of Sony

Sony is a leading multinational tech corporation based in Tokyo, Japan. The company kicked off operations in 1946 and has grown into one of the biggest players in the gaming, electronics, entertainment, and financial industries. Sony is lauded for its high-quality and innovative products, including Bravia TVs, PlayStation gaming consoles, Sony Alpha cameras, and a host of other remarkable electronics. 

Thanks to its robust brand reputation and rich history of innovation, it’s no wonder why Sony is an attractive option for investors looking to invest in technology stocks. 

When did Sony go public?

Sony had its initial public offering on November 2, 1958. Following its successful launch, the company’s shares were listed on the Tokyo stock exchange. This was a major milestone in the company’s history as the IPO allowed it to raise capital and expand its operations globally. 

The IPO provided a unique opportunity for ordinary investors to own a share of the company while benefiting from its long-term growth. 

Since going public, Sony shares have experienced some ups and downs, which is an indication of the company’s performance and broader market conditions. Despite the insane competition in the tech space, Sony has managed to clinch its spot among the best tech companies. While the company’s stock has remained publicly traded for over six decades now, the Sony Group team has continued to grow, innovate and diversify its business. 

The decision to go public has provided the company with greater access to capital, increased visibility, and an expanded shareholder base that has contributed immensely to the company’s long-term success. 

How has Sony stock performed since its IPO?

Since its successful IPO in 1958, sony stock has experienced a tumultuous yet generally positive performance. Sony’s stock has experienced significant fluctuations over the years, which is a result of the company’s performance and broader market conditions. 

After the company’s stock went public, Sony’s stock price grew steadily, especially as the company continued to expand its operation and product line. Unfortunately, in the late 1970s and 1980s, Sony experienced various setbacks including intense competition from rival companies and an economic recession. This caused the company’s stock to edge lower. But despite the challenges, Sony continued to innovate and explore new markets, which allowed its stock price to rebound in the late 1980s and 1990s. 

In the late 1990s and early 2000s, Sony’s stock experienced significant growth. This new bullishness was attributed to Sony’s innovation, particularly with the launch of the PlayStation gaming console. However, by the late 2000s, the company faced significant challenges, including growing competition, mounting debts, and declining sales. These unfortunate events forced the company’s stock to drop. Despite experiencing a prolonged period of ups and downs, Sony stock was able to recover. While it hasn’t reached the same heights seen in the 1990s and early 2000s, the company has continued to perform remarkably. 

In recent years, Sony’s stock price has remained particularly stable as the company streamlines its operations and focuses on its core businesses. Since making significant investments in gaming, image sensors, entertainment, and more, Sony has continued to rise to the top, forcing competitors to revamp their operations. 

Is it a good time to buy Sony stock?

Sony stock has remained on the back foot for some time, no thanks to the prolonged sell-off in the stock market, which saw most tech stocks lose a bulk of the gains made in 2022. Thankfully 2023 started on a good note, with Sony stock regaining some lost ground. 

If you missed out on Sony stock a few years ago when it was a bit expensive, now is an awesome time to put some money into the company stock as it has pulled back significantly from its all-time high. 

Another reason why we think now is a good time to invest in Sony stock is that the company has continued to innovate and launch new products. With this move, we expect the company’s revenue to grow. On top of that, Sony’s financial performance has been remarkable. 

That said, before you invest your hard-earned money in any stock, including Sony’s stock, it’s always important to do due diligence. By due diligence, we mean researching the company. When researching the company, you want to focus on its financials, fundamentals, and other growth factors. 

Top tips for investing in Sony stock

Before adding Sony stock to your portfolio, here are some top tips you want to have at the back of your mind. Knowing this will allow you to manage the risks that come with investing in stocks. 

  1. Conduct thorough research: Before investing in Sony’s stock, it’s important to conduct thorough research on the company, its financial performance, and the technology industry. This will help you to make an informed investment decision.
  1. Consider the company’s financials: Make sure to review Sony’s financial statements, including its income statement, balance sheet, and cash flow statement, to get a clear understanding of the company’s financial performance and position.
  1. Monitor the technology industry: Stay up to date on developments in the technology industry, including changes in consumer preferences, new product launches, and competitive trends, as these can all impact Sony’s stock price.
  1. Diversify your portfolio: Consider diversifying your portfolio by investing in a range of different stocks rather than putting all your money into one company. This can help to reduce your overall investment risk.
  1. Consider the long-term: When investing in Sony’s stock, it’s important to consider the long-term prospects of the company, rather than focusing solely on short-term stock price movements.
  1. Seek professional advice: If you are unsure about investing in Sony’s stock, it’s recommended that you seek advice from a financial advisor. A professional can help you to assess your investment goals, risk tolerance, and financial situation and make recommendations on the best investment strategy for you.

It’s important to remember that investing in any stock involves risk, and there are no guarantees of future performance. Before investing, it’s important to carefully consider your own financial situation and risk tolerance and to consult with a financial advisor if necessary.

How to buy Sony stock on eToro

Now that you know how to invest in Sony stock, we want to use this opportunity to show you how you can buy Sony shares on an exchange like eToro. And just so you know, the process is pretty straightforward and only takes a couple of minutes. Here, check out how anyone can buy Sony stock on eToro. 

Create an eToro account

If you don’t already have an account with eToro, you’d have to open one to be able to buy Sony stock. As we reiterated earlier, the process is simple. If you already have an account with eToro, you can simply log in. 

During the signup process, you’ll be required to provide basic information like name, email address, and phone number. Nonetheless, to fund your eToro trading account, you’ll need to provide additional info so the broker can verify your identity.  

Complete your eToro profile

If you’re opening an account for the first time on eToro, you’d be required to complete your profile. For customers who have an existing account, you can skip this process. Completing your profile only takes a couple of minutes and is a requirement by most brokers as per AML and CTF regulations. With your profile now complete, you can proceed to other aspects. 

Fund your trading account 

After completing your eToro profile, you’ll need to fund your trading account to be able to buy some Sony stocks. We love eToro because they have a low minimum deposit requirement. To start trading on the eToro platform, you’ll need to make a minimum deposit of $200 or it’s equivalent in other currencies

And just to add, eToro supports up to 8 popular deposit methods, including PayPal, wire transfer, UnionPay, credit or debit cards, Neteller, Skrill, and WebMoney. So, funding your account is super easy.  

Tip: If you’re not fully convinced or you don’t feel ready to invest real money, you can test the waters with eToro’s virtual portfolio feature. This option lets you trade your favorite stocks without putting in real money. And as you gain experience and feel more comfortable, you can switch to a real portfolio. 

Buy Sony Stock

With your eToro account now funded, you can proceed to buy Sony stocks. While eToro lets you buy Sony shares seamlessly, you can also decide to short it. Keep in mind that the direction you decide to take is based on current market sentiments or bias. Here is how you can buy Sony stock on eToro. 

Navigate to eToro’s unique search bar, which sits at the top of the screen. Enter the ticker name associated with Sony stocks: SONY. Hit the trade now button to place your order. A new window should pop up, allowing you to make changes to different parameters. It’s that easy. 


To wrap up, Sony is a well-established technology company with a strong portfolio of products and a history of financial stability. As the technology industry continues to evolve, investing in companies like Sony can be a smart way to diversify your portfolio and potentially capitalize on growth opportunities. 

However, it’s important to remember that investing in any stock involves risk, and there are no guarantees of future performance. Before investing in Sony’s stock, it’s recommended that you conduct thorough research, consider your own financial situation and risk tolerance, and seek advice from a financial advisor if necessary. 

With a solid understanding of the company and a well-informed investment strategy, Sony’s stock may offer a compelling opportunity for investors seeking to diversify their portfolios and potentially benefit from growth in the technology sector.

Frequently asked questions 

How has Sony’s stock performed over the past year?

The performance of Sony’s stock over the past year will depend on various factors, including market conditions, economic indicators, and the company’s financial performance. It’s recommended that you review the stock’s price history and financial statements, as well as consult with a financial advisor, to get a better understanding of its performance over the past year.

Is it a good time to buy Sony stock?

It’s impossible to predict with certainty if now is a good time to buy Sony stock. Investors will want to consider a range of factors, including the company’s financial performance, market conditions, and growth prospects, to determine if now is a good time to invest.

What is the current stock price of Sony?

The current stock price of Sony will depend on real-time market conditions and can fluctuate quickly. It’s recommended that you check a reliable financial website or consult with a financial advisor for the latest stock price.

What is the dividend yield for Sony stock?

The dividend yield for Sony stock will depend on the company’s dividend policy, which can change over time. It’s recommended that you review Sony’s financial statements and consult with a financial advisor to get the latest information on its dividend yield.

How does Sony stock compare to its competitors?

To determine how Sony stock compares to its competitors, investors will want to consider a range of factors, including financial performance, market position, and growth prospects. It’s recommended that you conduct thorough research and consult with a financial advisor to get a better understanding of how Sony compares to its competitors.

It’s important to note that the information provided here is for general informational purposes only and is not intended as investment advice. Before investing in Sony’s stock, it’s recommended that you conduct your own research, consider your own financial situation and risk tolerance, and consult with a financial advisor if necessary.

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